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Hey there!

My name is Priscilla and I am a UX and Visual Designer. I get excited about finding solutions to new challenges and creating experiences that are inclusive, intuitive, and easy on the eyes. I have been a freelance designer for just over 10 years, serving clients in a variety of industries with UX strategy, navigation, prototyping, wire framing, site-map, information architecture, front-end web design, and graphic design.

Woman sitting at desk painting, smiling with a toddler in her lap.

Based in Atlanta, GA

Priscilla Benitez Peach Icon.png

Fun Fact: My nickname has always been Peach! I grew up in Miami, Florida, but I guess it was destiny that I would find my way to the Peach State.

As the daughter of refugees (from Cuba), I was a first-generation college graduate and I wanted to pick a major that was "stable and high-earning". Studying business felt like a good path, and marketing seemed like the most creative of the branches. My first job at a full-service multicultural marketing agency provided me a clear picture of how all of the roles within marketing came together. While working as an Account Coordinator for Coca-Cola and Amtrak, I was drawn to the work of the Graphic Designers in the agency. I began to teach myself the basics of design by taking on little projects for friends.

With deep gratitude for my time at the agencies, in 2013 I took the leap of becoming a full-time freelance designer. From then on my journey from graphic design to UX was almost accidental, as being the sole designer on a project, I needed to find ways to align user needs and business goals seamlessly, organize content, and make websites that were user-friendly. I began to study the principals of UX design early on to incorporate them in all the work I did. 


Being a watercolor artist, my art and design have often gone hand in hand, as I like to mix a little bit of hand painted elements in with digital design to bring truly unique pieces of art to life across a variety of platforms. 

I find so much joy in bringing someone's vision to life through design in a way that exceeds their expectation. Achieving a balance between user needs and business goals, while providing simple and beautiful design, is at the cornerstone of what I do.

 EDUCATION 

BA in Marketing
Kennesaw State University (3.9 GPA)

Graduated May 2008
 

Google UX Design on Coursera 
May Courses taken throughout 2022

LANGUAGES

English

Native Proficiency 
 

Spanish
Native Proficiency

INDUSTRIES SERVED

Healthcare              Technology

Health & Beauty     Travel

Beverage                 Web Security

Manufacturing         Real Estate

Law Enforcement   Education

Events                       Conferences

Fire Protection         Arts

TOOLS

Adobe Creative Suite
Figma

Sketch

Procreate

Canva

Wordpress
CMS Web Design
Slack

 

SKILLS

UX/UI

Graphic Design

Wireframing and Prototyping

Web Design

Branding

Digital Marketing

Account Management

Illustration and Watercolor

HTML Basics

 

SOFT SKILLS

Self-Motivation

Time Management

Adaptability

Problem Solving

Organization

Interpersonal Skills

Communication

Creativity

Teamwork

 

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